The group determined that common messaging was essential to strengthening the Luxembourg startup ecosystem & positioning it nationally & internationally. 

A shared message 

The working group gathers all of the startup ecosystem’s main public & private actors around one table, including all heads of incubators, accelerators, innovation centers (i.e. Tomorrow Street) & hubs, along with representatives from Luxinnovation, the Ministry of the Economy & Digital Luxembourg. At the beginning of 2017, they met up & decided which topic they wanted to collaborate on. Different options were put forward & messaging was chosen as the priority. The goal is to establish common messaging, identify the local ecosystem’s strengths & define Luxembourg’s positioning. The result will come in the form of messaging resources –including facts, figures, quotes, success stories, testimonials, etc. –that can be accessed for marketing & communications purposes.